Why some bankruptcy attorneys write mediocre content

Some bankruptcy attorneys are guilty of writing mediocre content to increase the page rank of their website.  These shallow articles shamelessly interject keywords and are clearly written more for search engines than people.  The author of this post is guilty of this very crime as can be seen in "how to find a Sacramento bankruptcy attorney" and "why some Sacramento bankruptcy attorneys are expensive."  Readers of these articles will tire of the useless repetition of the term "Sacramento bankruptcy attorney" and will shortly click-away from the SEO fluff.  Admittedly, these articles would be far more engaging and readable without the prevalent use of high-traffic geographically-targeted keywords, but sadly would not be considered by search engines to be very relevant for the same keywords in their absence.  For instance, if the above articles dropped "Sacramento" from their title and body the articles would not rank well for the keyword "Sacramento bankruptcy attorney," and the theme of the site would be less about Sacramento bankruptcy attorneys and more about bankruptcy attorneys in general.  Since local bankruptcy attorneys are only (and can only) target their local area, these geographic keywords are a necessary evil: without them their site will not rank well for local terms, but with them their site may rise to the top of the coveted 1st page of Google.  With silo architecture these articles may stand a better chance of propping up the local bankruptcy attorney's homepage.  Therefore, some bankruptcy attorneys write mediocre content to increase the page rank of their website and thereby generate local business.